On the heels of Zoomshare Widgets comes picnik
picnik is a third-party website that provides
online image editing and enhancement tools to the
Zoomshare Photo Album. Think of it as a
Photoshop-lite website. picnik's tools include
everything from cropping and rotating images, to
red eye removal, color adjustment and a slew of
cool special effects. Zoomshare users simply click
on the "Edit w/picnik" button for an album photo
and then do the image editing right in their web
browser, with no software to download.
What’s really cool about both widgets and picnik
the ability to use more than one website or
without having to redo everything for each system.
For example, you can have a Blogger
account – where
you share your thoughts with your friends, family
and/or co-workers – and simply add a Flipbook
widget from Zoomshare
- where you keep all
organized photos - to share those photos with the
same audience. With picnik, you can now edit those
same photos and dress them up before sharing.
In other words, you have something like this
illustration, where you use the web
of your preference, but without the extra legwork
of having to re-upload everything each time, since
that's handled by us here at Zoomshare.
All of this represents some concrete examples of
the current buzzword du jour, Web 2.0
. In one of
the many definitions of Web 2.0, the idea behind
dynamic community websites is to facilitate
collaboration and sharing between users. One could
interpret that as meaning sharing between web
services, since users, even the same user, has an
account to more than one service. Thus, to help
keep a user(s) the service in question needs to
facilitate sharing between services just as much
it needs to facilitate sharing between users.
The big question is how much (or for how long)
competing services facilitate sharing between
services, keeping their various Application
Programming Interfaces (APIs) open. Zoomshare
you to post your Widgets anywhere, that’s why we
created the feature. But, Blogger is competition,
after all Zoomshare has its own blogging tool too.
, for example, won’t allow you to post
which is the language our widget platform is built
on, can introduce problems. But part of it is also
business; MySpace wants advertising dollars for
your eyeballs. So does Zoomshare and so do you,
which is why each widget has a ‘Powered By
Zoomshare’ badge on it. But we don’t pay MySpace
for advertising, so why should they allow our
widgets, which can be seen as a form of
advertising, on one level for our service, on
another for your website?
Interesting, don’t you think?